Google Analytics

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The Google Analytics module allows you to synchronise your Shopping Basket with your Google Analytics account to gain valuable statistics. Both Google Analytics and Google Tag Manager are supported within this module, which you can use dependent on your requirements. 


Using the Google Analytics Module

You need to have a Google Analytics account to use this module.

This is NOT a chargeable module/integration and is part of the core modules for all customers. Please speak to your CSM if you would like any more information about this feature.

Please note that the accessplanit integration with GA currently uses Universal Analytics, if you are interested in an integration with Google Analytics 4 (GA4) please log a suggestion with us and include what you would like to see from this integration.

Where to find the Google Analytics Options

Firstly, the Google Analytics module needs to be added to your platform by your CSM (Customer Success Manager).

Once this has been made available, it can be found in the Administration area.

The option this lives under the Shopping Basket Options (if you are using SB3)

If you are using Checkout, go to Checkout Options

When in Shopping Basket Options - Right click on any one of the Training Providers and select Google Analytics Options

When in Checkout Options - go to 'Training Provider Options' - Right click on any one of the Training Providers and select Google Analytics Options

How to set up your Google Analytics Account 

  1. Go to your Google Analytics account 

  2. Open the Admin options from the bottom left of your Analytics homepage

  3. Click on the Create Account option from the top of this page


  4. Enter in a name for the account, and click Next to complete the rest of the Account setup

  5. Within the Property section of the page, click on the Create Property button


  6. Enter in a name for your Property, and select the time zone and currency
    Before Saving, show the advanced options to create a Universal Analytics property.
    Enter the URL for your accessplanit platform, and click to Create a Universal Analytics property only
    Save your new Property.

  7. You will then be able to access the Google Analytics Tracking ID when you view this Property
    Your Tracking ID will begin with 'UA-'

  8. Head over to your accessplanit platform and paste your Tracking ID your Google Analytics Settings in accessplanit

    1. If you are using the older Shopping Basket please paste your Tracking ID into the Account ID option on the page.
      You can access these settings by going to Administration > Shopping Basket Options > select your Training Provider > Google Analytics Options

    2. If you are using the newer Checkout Basket please paste your Tracking ID into the Google Analytics Training ID option on the page.
      You can access these settings by going to Administration > Checkout Options > Training Provider Options > Google Analytics Options


How to set up Google Tag Manager

Google Tag Manager allows you to track each stage of the Shopping Basket. This will help you determine page views and key events, such as drop out statistics. In order to set this up, you'll need to create a Tag Manager account on Google Analytics (if you don’t already have one).

  1. Select the Admin option (the small cog) in the bottom left hand corner of the Analytics page:


  2. Under the Properties column, select Tracking Info, and click Tracking Code


  3. Scroll down the Tracking Code page until you find the Google Tag Manager heading, and click the link saying Learn how to get started with Google Tag Manager.


  4. Click Start for Free when the Tag Manager page loads:


  5. Enter in your company name, the URL you're wanting to track into the container, and make sure that the target platform is web:


  6. Click Create, and agree to the terms and conditions.

  7. A pop up will then appear. Copy both sets of code into a notepad, one after the other.

    Alternatively, if you’re logging into an established tag manager, you can click on the Container name in the top right of Tag Manager (GTM-5LNVWSQ in the image below) to bring this screen up.


  8. Paste this into each of the Tag Manager fields in your Google Analytics Options page in your accessplanit platform.


Linking Google Tag Manager to your Google Analytics Account

The final step is to link your Tag Manager account back to your Analytics account.

  1. In your Tag Manager account, click Add New Tag:

  2. Click Tag Configuration from the pop up:


  3. Select Google Analytics: Universal Analytics from the menu:


  4. From the Select Settings Variable  drop down, select New Variable


  5. Enter the Tracking ID of your Google Analytics account into the Tracking ID field:


  6. Once you've saved your variable, go to the Triggering page:


  7. Select All Pages - Page View (this is the default)


  8. Click Save. Your tag will now appear under your Tag tab:

There are three areas to configure:

Sending Data

Tick this option to have all transactional data sent through to your Google Analytics account on the Confirmation Step of the Shopping Basket.

Google Analytics Options

Within this section, enter your Google Analytics Tracking ID code into the Account ID field.

Then enter the required domain(s) into the Linked Domains section, which is only needed if there is a related site.

For example, if you use accessplanit as the Shopping Basket and another website to display the courses, then set the linked domain to the other site.

Google Tag Manager Options

Paste the codes generated in the Google Tag manager into each of these settings in order to track conversions for each page of the shopping basket.


  1. My Google Analytics integration is not tracking the source correctly
    To support cross-domain training, a  “_ga” query string needs to be appended to the URL, as cookies are domain specific we cannot use the ga cookies for this purpose.

  2. Can you implement Enhanced eCommerce for the Analytics?
    This is not currently possible, if this is something that you would be interested in please log this with us in our Product Suggestions portal.