The Google Analytics module allows you to synchronise your Shopping Basket with your Google Analytics account to gain valuable statistics. Both Google Analytics and Google Tag Manager are supported within this module, which you can use dependent on your requirements.
You must be within the Advanced band or higher to use Google Analytics as this is a chargeable module/integration. Please speak to your CSM if you are unsure whether you should have access to this feature.
You need to have a Google Analytics account to use this module
Firstly, the Google Analytics module needs to be added to your platform by your CSM (Customer Success Manager).
Once this has been made available, it can be found in the Administration area.
The option this lives under the Shopping Basket Options (if you are using SB3)
If you are using Checkout, go to Checkout Options
When in Shopping Basket Options - Right click on any one of the Training Providers and select Google Analytics Options
When in Checkout Options - go to 'Training Provider Options' - Right click on any one of the Training Providers and select Google Analytics Options
Go to your Google Analytic account
Click Create Account.
Enter in the name of the account, and click Next.
Make sure that it’s set to measure a website, then click Next.
Enter the name of the website you're wanting to track the URL (eg. mytrainingcompany.com) and industry and a time zone, and agree to the terms and conditions. The page will then switch to the Analytics Properties page – and your Account ID is the Tracking ID beginning UA.
Google Tag Manager allows you to track each stage of the Shopping Basket. This will help you determine page views and key events, such as drop out statistics. In order to set this up, you'll need to create a Tag Manager account on Google Analytics (if you don’t already have one).
Select the Admin option (the small cog) in the bottom left hand corner of the Analytics page:
Under the Properties column, select Tracking Info, and click Tracking Code.
Scroll down the Tracking Code page until you find the Google Tag Manager heading, and click the link saying Learn how to get started with Google Tag Manager.
Click Start for Free when the Tag Manager page loads:
Enter in your company name, the URL you're wanting to track into the container, and make sure that the target platform is web:
Click Create, and agree to the terms and conditions.
A pop up will then appear. Copy both sets of code into a notepad, one after the other.
Alternatively, if you’re logging into an established tag manager, you can click on the Container name in the top right (next to Workspace Changes) to bring this screen up.
Paste this into each of the Tag Manager fields in Shopping Basket Options > Google Analytics Options.
The final step is to link your Tag Manager account back to your Analytics account.
There are three areas to configure:
Tick this option to have all transactional data sent through to your Google Analytics account on the Confirmation Step of the Shopping Basket.
Within this section, enter your Google Analytics Tracking ID code into the Account ID field.
Then enter the required domain(s) into the Linked Domains section, which is only needed if there is a related site.
For example, if you use accessplanit as the Shopping Basket and another website to display the courses, then set the linked domain to the other site.
Paste the codes generated in the Google Tag manager into each of these settings in order to track conversions for each page of the shopping basket.
Can you implement Enhanced eCommerce for the Analytics?
This is not currently possible, if this is something that you would be interested in please visit our Product Suggestions portal.
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